In short. Search Console includes AI Overviews and AI Mode website performance in the Performance report under the Web search type.
Definition: Search Console AI feature reporting is the inclusion of website performance from Google's AI Overviews and AI Mode in Search Console's search traffic data. As of 17 October 2026, Google's documentation places this traffic in the Performance report under the Web search type.
Key facts
- Google's AI features documentation includes AI Overviews and AI Mode in overall search traffic reported in Search Console.
- Google's counting documentation counts clicks on external-page links in both features and applies standard impression rules.
- Google's Performance report overview defines click-through rate, or CTR, as clicks divided by impressions.
- Google's data aggregation documentation counts impressions differently when grouping results by website property or by individual page.
Where does the traffic appear?
Google's AI features documentation identifies the Performance report and its Web search type as the reporting location. AI Overviews are search overviews containing supporting links; AI Mode provides interactive responses with links to web resources. Their website traffic contributes to the overall Search Console data.
Google's supported Search appearance types list contains no separate AI Overviews or AI Mode category. Consequently, a Web traffic total combines these contributions with other Web search results. A change in that total alone cannot identify how much traffic comes from either AI feature.
What counts as an impression or click?
Google's metric methodology defines an external-page link click in AI Mode or an AI Overview as a click. For impressions, both features follow the standard rules for the relevant result element.
Those rules depend on presentation. An item inside an independently scrolling or expanding result widget typically needs to be scrolled or expanded into view to register an impression. Reading the impression count therefore requires attention to the element containing the link, including any carousel or expandable section.
How can a website review the report?
Google's report setup instructions describe metric headings above the chart, dimension tabs above the table, and date and search type filters. A configuration matching those documented controls is:
Search type: Web
Metrics: Clicks, Impressions
Dimension: Pages
The Pages tab groups the table by page. Queries groups it by search terms; Countries and Devices provide other breakdowns. Google's filtering instructions allow multiple dimension filters together and provide a Compare option for comparing periods or groups. A page filter and a date comparison can therefore examine changes for a particular part of a website.
Google's aggregation explanation distinguishes the units behind the totals. When a property appears twice in a search results page, property aggregation records a single impression. Page aggregation counts each unique page separately. These differences help explain why adding page rows can produce a different total from the website chart.
Related terms
- Google AI Overviews
- Google AI Mode
- Can Search Console isolate AI Overviews traffic?
- How are AI feature clicks and impressions counted by Google?
FAQ
Why do query rows omit some searches?
Google's dimensions documentation explains that privacy protection removes anonymized queries from the table. These queries remain in chart totals unless you apply a query filter.
How can I measure activity after a visitor arrives?
Google's AI features guide recommends other tools, such as Google Analytics, for tracking conversions and time spent on the website. You can use these alongside Search Console to examine activity after the search click.
Sources
- Google Search Central, "AI features and your website", accessed 17 October 2026
- Google Search Console Help, "What are impressions, position, and clicks?", accessed 17 October 2026
- Google Search Console Help, "Performance report (Search results): Overview and basic setup", accessed 17 October 2026
- Google Search Console Help, "Performance report (Search results): Dimensions and data groupings", accessed 17 October 2026
- Google Search Console Help, "Performance report (Search results): Advanced filtering and comparison", accessed 17 October 2026
- Google Search Console Help, "Performance report (Search results): About the data", accessed 17 October 2026
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