In short. Matomo documents segmented visit logs for AI assistant referrals and Visitor Profiles for inspecting activity across visits.
Definition: An AI referral visit is a website session attributed to an AI assistant as its traffic source. As of 17 October 2026, Matomo documents segmented visit logs in its AI Assistants acquisition report, with individual session details in the Visits Log and visit histories in the Visitor Profile.
Key facts
- Matomo's AI referral reporting guide places the dedicated report under Acquisition > AI Assistants and includes segmented visit logs among its report tools.
- The Visits Log documentation says the log supports browsing individual sessions and requires reloading the page to display the latest visits.
- The Visitor Profile guide limits the profile's aggregated visitor summary to at most the last 100 visits.
- Matomo's AI measurement guide identifies landing pages and behaviour after arrival as details to examine when comparing AI platforms.
Where are the individual visits?
Matomo's AI Assistants guide links to the instructions for analysing assistant referrals. The linked reporting instructions document these menu paths:
Acquisition > AI Assistants
Visitors > Visits Log
The acquisition report includes segmented visit logs among its standard report tools. In the Visits Log, a session originating from an AI assistant has a labelled referrer, according to the same reporting instructions.
A segment is a filter that selects visits matching a condition. The AI referral reporting guide gives this condition for analysing assistant visits across reports:
Channel Type Is ai
What does the Visits Log show?
The Visits Log guide describes browsing individual sessions and the pages viewed during them. The report also includes custom variables, additional values configured on visits.
The calendar selects visits from different days. The Next control at the bottom of the page accesses previous visits. Although the AI referral instructions describe a real-time list, the Visits Log documentation specifies that the page does not refresh automatically; reloading displays the latest visits.
How does the Visitor Profile extend the inspection?
The Visitor Profile documentation explains that hovering over a visit in the Visits Log reveals a link that opens the profile. The profile lists the visitor's visits and summarises their activity. Clicking a visit header displays that visit's details in the upper-left area.
The profile initially displays the last 10 visits, with a link to load more. Its aggregated summary uses at most the last 100 visits. For visitors with more visits, the displayed first-visit summary refers to the oldest visit within that summary window. Matomo's AI referral instructions say the assistant referrer source appears in the profile when the visitor arrives through an AI assistant.
Related terms
- Where do I find AI assistant traffic in Matomo?
- How do I create a Matomo segment for one AI assistant?
- AI referral traffic
FAQ
Can I see which pages an assistant referral visitor views?
Yes. You can browse individual sessions and their pages in the Visits Log. For a visitor's history across visits, open the Visitor Profile from the log.
Does an individual visit reveal every citation in an AI answer?
Matomo's AI measurement guide says AI platforms do not expose citation data to analytics tools, so citation counts in AI answers are unavailable in Matomo.
Sources
- Matomo, "AI Assistants", undated
- Matomo, "How to track and analyse traffic from AI Assistants (like ChatGPT) in Matomo reports", updated 18 December 2025
- Matomo, "The Visits Log Report", updated 3 May 2026
- Matomo, "The Visitor Profile", updated 3 May 2026
- Matomo, "Measure AI traffic, conversions, and KPIs with Matomo", undated
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