In short. Apply Channel Type is AI to Matomo’s Entry Pages report to compare landing URLs by Entrances, Bounces and Bounce rate.
Definition: Comparing Matomo landing pages for AI traffic means applying an AI assistant segment, a filter for visits attributed to AI assistants, to the Entry Pages report. This report compares the pages where those visits begin, using entrance counts and bounce metrics.
Key facts
- As of 17 October 2026, Matomo's AI traffic and KPI guide recommends the segment condition
Channel Type is AIfor analysing landing pages through Behaviour reports. - Matomo's entry-page definition identifies an entry page as the first page of a visit and lists Entrances, Bounces and Bounce rate for each URL.
- Matomo's Entry Pages report guide defines Entrances as visits starting on each page during the selected period.
- Matomo's comparison guide supports displaying segments side by side in compatible reports.
How is the AI assistant segment applied?
Matomo's segment creation guide documents the Create New Segment control under Visitors > Segments or in the dashboard's segment selector. A segment condition contains a dimension, a comparison operator and a value.
The AI traffic guide supplies this condition for AI landing-page analysis:
Channel Type is AI
The segment editor's TEST button displays a log of matching visits. Save & Apply saves the filter and applies it to reports. Matomo's data selector documentation describes the website and date selectors that determine the report's dataset and period; its default All Visits segment includes all tracked visits.
Which report compares the landing URLs?
Matomo's entry-page FAQ gives the report path:
Behaviour > Entry pages
With the AI segment active, Entrances measures visits in that segment starting on each URL. Bounces counts visits that start there and leave immediately. The Entry Pages guide specifies that a bounce involves no further tracked action, such as another page visit. Bounce rate expresses this behaviour as a percentage. The same guide cautions against interpreting bounce percentages based on very few entrances and also documents Avg. Page Load Time in this report.
Matomo's page analytics introduction describes Behaviour > Pages as a table of visited pages. Entry Pages isolates visit beginnings. For page-level inspection, the documentation also provides a flat view with a separate row for each full page path; hierarchical views aggregate sub-page metrics into parent rows.
How are audiences and periods compared?
Matomo's segment comparison instructions begin with selecting the initial segment, then opening the segment selector and clicking the Compare icon beside another segment. Compatible reports display both groups side by side, with coloured cards identifying the active segments.
For an AI and search comparison, the AI segment is the initial group and a search-traffic segment is the comparison group. Matomo's date selector guide documents Compare to: with Previous period, Previous year and Custom options. Previous period uses the immediately preceding period; Previous year uses the corresponding period in the prior year.
Related terms
- Where do I find AI assistant traffic in Matomo?
- How do I create a Matomo segment for one AI assistant?
- How do I report goal conversion rates for AI traffic in Matomo?
- AI referral traffic
FAQ
Can I compare pages by title?
Yes. Matomo's Entry Pages guide directs you to Entry page titles in the Related reports area below the table.
Does this show how often a page appears in AI answers?
Matomo's AI measurement guide says mentions and citations in AI answers are currently unmeasurable in Matomo.
Why can an older period differ from the AI Assistants report?
Matomo's AI assistant tracking guide says the AI Assistant channel applies to data collected after the Cloud update, while historical visits retain their original channels. The dedicated AI Assistants report may show past data through internal filtering of known AI referrers.
Sources
- Matomo, "Measure AI traffic, conversions, and KPIs with Matomo", undated
- Matomo, "What is an ‘Entry page’?", undated
- Matomo, "Entry Pages Reports: Which pages are making a good first impression?", undated
- Matomo, "Build custom segments in Matomo", undated
- Matomo, "Data selectors in Matomo", undated
- Matomo, "Introduction to Page Analytics Reports", undated
- Matomo, "Compare segment data", undated
- Matomo, "How to track and analyse traffic from AI Assistants (like ChatGPT) in Matomo reports", undated
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