In short. Edit the existing canonical tag under Advanced SEO > Additional Tags, change Tag Value, and select Apply; Reset to Default restores Wix's original value.
Definition: A canonical tag is an HTML link element that identifies the preferred URL for duplicate or very similar pages. As of October 2026, Wix provides a page-level override in Advanced SEO > Additional Tags, where the existing canonical tag's URL value is edited.
Key facts
- Wix's canonical tag documentation says every page receives a default canonical URL pointing to itself; overriding it may remove the page URL from the sitemap, the site's list of page URLs.
- Wix's tag troubleshooting documentation prohibits adding the same tag twice or adding a default tag that Wix already creates.
- Google's canonical URL documentation describes a canonical link as a strong signal for selecting a preferred URL among duplicate pages.
Where is the canonical tag editor?
Wix's SEO panel documentation gives this route for ordinary pages in Wix Editor:
- Open the editor and select Pages & Menu.
- Open More Actions beside the relevant page and select SEO basics.
- Select Advanced SEO, then Additional Tags.
- Open the menu beside canonical and select Edit.
- Change Tag Value and select Apply.
In Studio Editor, the route starts from Pages. The same documentation places Wix Stores product overrides in the dashboard under Products, the selected product's Edit SEO Settings, then Advanced > Additional tags. After entering the URL, the product workflow requires the checkmark and Save.
What restrictions apply to the override?
Wix's troubleshooting guidance limits additional tags to valid HTML using <meta> or <link>. Because Wix already supplies the canonical tag, the override uses its existing Edit control.
Google's canonical link guidance recommends absolute URLs, including the scheme and domain, and advises against a fragment beginning with #. Google also advises against declaring different canonical URLs through different methods, such as a canonical tag and a sitemap.
Google gives this HTML example:
<link rel="canonical" href="https://example.com/dresses/green-dresses" />
In Wix's Tag Value field, the corresponding value is the URL inside href. The HTML example shows the link element's structure.
How is the default restored?
Wix's canonical tag instructions specify Advanced SEO > Additional Tags, then the menu beside canonical, Edit > Reset to Default > Apply. Removing the custom value restores Wix's original canonical setting. The same documentation identifies removing the override as the way to restore the page URL to the sitemap.
How can the selected URL be checked?
Wix's Site Inspection report documentation identifies two fields in a page's information panel: User-declared canonical, the owner's declared tag, and Google-selected canonical, the URL Google chooses. Comparing them distinguishes the configured preference from Google's selection.
The report also includes Date last crawled by Google. It describes the most recently indexed version, which can differ from the latest live page after an edit.
Related terms
- Canonical URL
- How do I change a Wix page's URL slug?
- Why does Wix reject an additional meta tag?
- Where do I compare Google's selected canonical with my declared URL?
FAQ
Does changing the canonical value rename my page's URL?
Wix provides a separate control for that task: its page URL instructions place URL slug in SEO basics. If you change the slug, Wix requires saving and publishing; it also reserves paths such as robots.txt and sitemap.xml, which produce an unavailable-URL error.
Why is a new store category's canonical tag unavailable?
Wix's SEO panel documentation says you need to publish the site after adding a new Wix Stores category before editing that category's canonical tag.
Sources
- Wix, "Changing the Canonical Tags for Your Site's Pages", undated
- Wix, "Troubleshooting Additional Meta Tags", undated
- Google Search Central, "How to specify a canonical URL with rel=canonical and other methods", 10 July 2026
- Wix, "Customizing Your Page's SEO Settings in the SEO Panel", undated
- Wix, "Wix Site Inspection: Understanding Your Site Inspection Report", undated
- Wix, "Changing Your Page URL", undated
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