In short. Seznam AI assistant answers questions using Seznam search and service data, with a source list covering the material supplied to the model.

Definition: Seznam AI assistant is Seznam.cz's conversational search service, branded Seznam AI and formerly Seznam Asistent. As of October 2026, it combines access to current web information through Seznam search with data from Seznam's own services.

Key facts

Seznam's May availability announcement opens the beta to all signed-in users and names search, news and specialist services as data sources.
The October product announcement adds Sreality.cz property information and describes combining it with local amenities from Firmy.cz.
Seznam's explanation of source disclosure says the source list contains all material made available to the model when it prepares an answer.

How does the assistant use search?

Seznam's help page on how the assistant works describes a sequence: interpret the question, search available information, then write a summary with Seznam's language models. Question interpretation considers the language, topic and type of request, such as shopping or news. The answer offers routes to the source websites or continued conversation.

The same documentation makes a useful distinction for evaluating references: the displayed sources cover the material available during answer preparation, without identifying which items the model actually uses. For a website owner, appearance in that list therefore records inclusion among the supplied sources; attributing a particular answer sentence requires examining its supporting material.

Which service data can it access?

The announcement dated 25 May 2026 lists data from Seznam search, news websites, Zboží.cz, Počasí.cz, Firmy.cz, Sport.cz, public transport timetables and the television schedule. It also names entry points: the Seznam homepage, the Seznam application, search and asistent.seznam.cz.

The 15 October 2026 update supplies a concrete example of combining services: someone looking for housing can obtain available properties from Sreality.cz alongside information about surrounding amenities through Firmy.cz. The announcement presents Mapy.com, Kupi.cz, Sauto.cz and Horoscopes as planned additions by the end of the year. This separates the documented housing integration from the announced expansion roadmap.

What control does a publisher have?

A robots.txt file gives automated services instructions about access to a website. Seznam's partner documentation for Seznam AI specifies this opt-out example for content use in its AI features:

User-agent: Seznam-Extended
Disallow: /

The documentation addresses publishers participating in Seznam's content services. It says that opting out stops the use of the website's content within Seznam AI and the associated referrals. This is a domain-level instruction in the published example, so its scope matters when a publisher chooses whether to participate.

FAQ

Where can you try the assistant?

Seznam's availability announcement directs signed-in users to asistent.seznam.cz, as well as the homepage, application and search interface.

Does a listed source identify the exact basis of an answer?

Seznam's source disclosure explanation describes the list as material supplied to the model. You can use it to inspect candidate supporting pages, while checking the answer's specific claims against their content.

Sources

Check how a page reads to answer engines. Open the GEO score analyzer