In short. Naver documents no general user switch for AI Briefing, although the feature may be absent from individual search results.
Definition: No general user switch is documented. Naver says AI Briefing is available to all search users, may be absent from a particular result, and currently has no ON or OFF function.
Key facts
- Naver describes AI Briefing as an AI service that summarizes search results, recommends useful content, and connects users to it in the AI Briefing introduction.
- The introduction says that AI Briefing is provided to all search users, but is not shown in every search result.
- The same page says Naver currently provides no function to turn AI Briefing ON or OFF.
- Naver documents feedback and reporting from the more-options menu at the top right of an AI Briefing response.
What does Naver document about the switch?
Naver's AI Briefing introduction gives a direct answer: the service is available to all search users, its display is conditional, and the page says that an ON or OFF function is not provided. The documented absence covers a general user control.
The conditional display is part of the service description. Naver says that AI Briefing helps with summaries and follow-up actions when it considers them useful, rather than appearing in every result. Seeing no briefing for a query therefore reflects the documented display behavior; it is not evidence that a user has switched the service off.
Is AI Briefing the same as the AI Tab?
Naver documents several ways to open the AI Tab in its AI Tab access guide: from the Naver home page, the Naver app search box, and Whale browser, or from the AI Tab at the top of search results. Some AI Briefing responses also link to the AI Tab through an “Explore more with AI” button. These lines document access routes. The introduction separately addresses the ON or OFF question.
The answer-generation guide describes the AI Tab as searching Naver services such as integrated search, Cafe, Blog, Shopping, and Place, then combining and summarizing the results. It says that source information is shown with the answer, in the answer or a side area on desktop and in the answer or a lower area on mobile. This describes a related AI search surface and its source display; the introduction remains the Naver page that addresses the ON or OFF question.
What can a user do when a briefing is wrong?
Naver's AI Briefing feedback guide says that inaccurate or harmful responses can be reported through user feedback or reporting in the more-options menu at the top right of the AI Briefing. The page lists inaccurate information, false information, outdated information, and harmful information among its report categories. Feedback is the control Naver documents for a problematic response; the introduction still says that a general ON or OFF function is unavailable.
Does this answer cover AI Snippets?
No. Naver has a separate AI Snippets introduction, which defines AI Snippets as short summaries of key information selected from documents relevant to a search intent. Naver says AI Snippets appear in the body area for individual documents in search results and may use sentence, list, or table formats. That separate help page also describes a request path for incorrect snippets and says that exclusion can take several days to appear in search results. Those instructions concern AI Snippets; the AI Briefing introduction is the relevant source for the ON or OFF question.
Related terms
FAQ
Can I turn off Naver AI Briefing in search settings?
Naver's AI Briefing introduction currently documents no ON or OFF function. The page's documented scope is a general user control.
Does missing AI Briefing mean I disabled it?
No. Naver says the service is not shown in every search result and appears when it is considered useful for the user.
Can I report an inaccurate AI Briefing?
Yes. Naver directs users to the more-options menu at the top right of the response for feedback or reporting. Its help page includes inaccurate, false, outdated, and harmful information as report categories.
Sources
- Naver Search Help, "AI 브리핑 소개", undated
- Naver Search Help, "AI 브리핑 답변 신고·피드백 방법", undated
- Naver Search Help, "AI탭 접근 방법", undated
- Naver Search Help, "답변 생성 방식 안내", undated
- Naver Search Help, "AI 스니펫 소개", undated
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