In short. Baidu AI search adds structured AI-generated answers and multimedia interactions to Baidu Search, with rollout figures documented in company disclosures.

Definition: Baidu AI search refers to AI-generated answers within Baidu Search. Baidu's 2025 annual report, published on 17 March 2026, describes answers that increasingly replace link-based results and search interactions through text, voice, images and video.

Key facts

Baidu's annual report places Baidu Search within Baidu App, which provides access to search, feed and content services.
Baidu's AI Day product disclosure, published on 3 July 2025, describes a Smart Search Box accepting queries longer than 1,000 Chinese characters and multimedia inputs.
Baidu's second-quarter results disclosure, published on 20 August 2025, reports AI-generated content on 64% of mobile search result pages in July.

What do the answers look like?

Multimodal answers combine different content formats. Baidu's AI Day announcement describes structured answers containing text, images, video and files. It also describes an AI Assistant that accepts and produces multiple formats, extending interaction beyond entering a short text query.

The announcement gives this exact description of the input feature:

Smart Search Box: Supports ultra-long queries over 1,000 Chinese characters and accepts multimedia inputs.

The same disclosure includes content creation within the search experience: a sentence can generate a three-minute AI video, with tools for editing its storyboard and changing scenes. Search therefore includes both answers to information requests and creation tools in this product disclosure.

How extensive is the rollout?

Baidu's second-quarter results give successive measurements of mobile result pages containing AI-generated content: 35% in April 2025, more than 50% by the end of June and 64% by July. The company describes a progressive replacement of link-based results with structured AI answers.

The annual report extends that timeline to roughly 70% by October 2025. These percentages measure the presence of AI-generated content on mobile result pages. The denominator is mobile search result pages across Baidu Search.

What matters for a website?

Baidu's annual report describes a content ecosystem that includes third-party apps and websites. It also identifies Baijiahao, abbreviated BJH, as a publisher network through which content providers can make their content searchable.

The report says that BJH distributes articles, photos and videos through search, feed and short-video products. This gives businesses a documented publishing route within Baidu's ecosystem alongside their own websites. The selected disclosures leave page-level selection rules for AI answer sources unspecified.

FAQ

Where can you access the search experience?

Baidu's annual report identifies Baidu App as an entry point for search and feed services. It lists Baidu Search within that app's product description.

How does this relate to ERNIE Bot?

The same annual report separately describes ERNIE Bot as a conversational AI assistant supporting multiple rounds of conversation on PC and mobile. Baidu Search is the search product described under Baidu App; ERNIE Bot has its own product description.

Sources

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