In short. In Wix, open the page SEO panel, select Advanced SEO and Robots Meta Tag, choose the directives, then publish or save for that page type.
Definition: A robots meta tag is HTML that gives search engines page-level instructions about indexing and search previews. As of 17 October 2026, Wix documents these controls under Advanced SEO > Robots Meta Tag in a page's SEO panel.
Key facts
- Wix's robots meta tag guide lists controls for individual pages and templates for a page type.
- Wix's SEO panel documentation places the Let search engines index this page switch in SEO Basics.
- Google's robots specification requires crawler access to read page-level rules.
Where are the controls?
Wix's Using the Robots Meta Tag gives this sequence for the Wix Editor:
- Open Pages & Menu.
- Open More Actions beside the relevant page, then SEO basics.
- Select Advanced SEO, then Robots Meta Tag.
- Select the directives and publish the site.
In Studio Editor, the starting panel is Pages. For a Wix Stores product, the route starts in the dashboard: Products > selected product > Edit SEO Settings > Advanced > Robots Meta Tag, followed by Save.
For templates, the same guide specifies SEO & GEO > Tools and settings > SEO Settings in the dashboard. After selecting a page type, Customize Defaults > Edit beside Robots meta tag opens the controls; Save applies the selection.
Which directives are available?
Wix's directive list includes the following options. Google's specification describes their handling in Google Search:
| Directive | Meaning or accepted setting |
|---|---|
noindex | Excludes the page from search results. |
nofollow | Instructs crawlers to leave links on the page unfollowed. |
nosnippet | Suppresses text snippets and video previews. |
noimageindex | Prevents indexing images on the page. |
max-snippet | Sets a character limit. The value 0 suppresses snippets; -1 leaves the length unlimited. |
max-image-preview | Limits image previews using None, Standard, or Large. |
max-video-preview | Sets a limit in seconds. The value 0 allows a static image only; -1 leaves the length unlimited. |
noarchive | Remains listed by Wix. Google ignores it because cached search links no longer exist. |
Google also documents that nosnippet prevents page content from serving as direct input for AI Overviews and AI Mode. This is a Google-specific effect of a rule available in Wix.
How can the saved instruction be checked?
Google's HTML instructions place the tag inside the page's <head>. After publishing, inspecting the live page's HTML for name="robots" allows comparison with the selected directives. Google's example combines an indexing exclusion with a link-following restriction:
<meta name="robots" content="noindex, nofollow">
This illustrates the HTML syntax; the Wix procedure uses the panel's selections. Google applies the more restrictive rule when directives conflict, so nosnippet takes precedence over a max-snippet allowance.
Wix's update guidance says search engines see changed tags during their next crawl. Google requires access to the page to read the instruction; blocking that access in robots.txt prevents the crawler from reading the tag.
Related terms
- Meta robots
- nosnippet
- max-snippet
- How do I prevent indexing of one Wix page?
- How do I edit robots.txt in Wix?
FAQ
Can I change the settings for multiple pages?
Yes. Wix's template controls let you select a page type in SEO Settings and edit its robots meta tag under Customize Defaults.
Does noarchive still affect Google Search?
Google's historical rules list noarchive as ignored. Wix continues to list it as an available option.
Sources
- Wix, "SEO Page Settings", undated
- Wix, "Using the Robots Meta Tag", undated
- Wix, "Customizing Your Page's SEO Settings in the SEO Panel", undated
- Google Search Central, "Robots Meta Tags Specifications", 24 March 2026
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