How do I edit Wix's preset structured data markup?

Definition: Wix preset structured data markup is code Wix creates for supported page types to describe their content to search engines. Editing a preset involves converting it to custom markup, which creates an editable copy and automatically excludes the original preset.

Key facts

• As of 17 October 2026, Wix's preset markup documentation describes variables such as Product Name and Product Price that supply values from each product page.
• Wix's SEO Settings documentation provides Preview Preset, Switch Preset, and include/exclude controls, plus conversion to custom markup.
• Wix's markup addition guide accepts JSON-LD, a structured data format, and requires each added markup to contain fewer than 7,000 characters.

Where are the preset controls?

Wix's SEO Settings instructions give this dashboard route: SEO & GEO > Tools and settings > SEO Settings. Under Edit by page type, select the relevant type and click Edit beside Structured data markup. Where necessary, open Customize defaults first.

These settings apply shared rules across pages of the selected type. Hovering over a preset exposes Preview Preset, which shows its dynamic code, or Switch Preset, where available. The latter opens a Switch markup type menu for choosing another preset. The include/exclude control determines whether a preset is included.

For main pages, the documented route uses Edit by Page, the relevant page, Advanced, then Structured data markup. The same documentation ends the individual-page editing workflow with Publish.

How does conversion to custom markup work?

Wix's preset management guide describes Preview Preset > Convert to custom markup. The copy receives a name, and its code becomes editable in Write your markup in JSON-LD format. Apply saves the edit.

The SEO Settings guide specifies that conversion automatically excludes the preset. Subsequent changes use the custom markup's Edit control, which permits changes to both its name and code. Remove deletes a custom markup; the preset has a separate include/exclude control.

Wix's product presets use variables for information such as product name, description, brand, and price. A variable represents a value drawn from a page's content. Reviewing those variables matters when editing a shared rule that applies across several products.

How are custom additions written and checked?

The SEO Settings guide also supports a separate addition through + Add New Markup. The workflow takes a name and JSON-LD code, offers + Add Variable for dynamic values, and ends with Apply. Wix allows up to five markups per SEO setting, including the preset.

This minimal format illustration is reduced from a Schema.org Product example:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "JSON Example"
}
</script>

Actual values must describe the page's content. Wix's troubleshooting instructions require the opening and closing script tags, straight quotation marks, and correctly placed commas. They also prohibit other HTML tags inside the JSON-LD. The example above demonstrates syntax; product-specific properties require their own values.

Wix's page markup guide provides Test on Google in the Show More menu beside added markup to test eligibility for rich results, which are enhanced search result presentations.

Related terms

• Structured data
• JSON-LD
• How do I add custom JSON-LD to a Wix page?
• How do I troubleshoot structured data errors in Wix?

FAQ

Can I change the default markup for all main pages together?

Wix's preset guide directs main-page customization to individual pages through Edit by Page or the editor. Its page-type default customization excludes main pages.

Can I change a blog post's preset type?

The same preset guide lists Article (Blog Posting) as the default, alongside Article (News Article) and Article. You can use Switch Preset for the Blog Posts page type to select another option.

Sources

1. Wix, "Add Structured Data Markup to Your Site's Pages", undated
2. Wix, "Understanding Preset Markups for Your Site's Pages", undated
3. Wix, "Customizing Your SEO Settings", undated
4. Wix, "Troubleshooting Your Structured Data Markup", undated
5. Schema.org, "Product", undated

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