In short. Wix variables insert connected collection values into dynamic item page SEO fields.
Definition: In Wix, a dynamic page SEO variable is a placeholder in a shared SEO setting. On a dynamic item page, the variable uses a value from a field in the page's connected collection, so one template can supply item-specific meta tags. Wix describes variables as text that represents a value or acts as a placeholder for one in its SEO variables documentation.
Key facts
- Wix says variables can automatically insert collection fields into the meta tags of dynamic item pages, giving each page unique and relevant information about its content in the documented workflow (dynamic page SEO documentation).
- The control for adding a collection-backed value is + Add Variable, next to the relevant field in the Basics & social share settings for a dynamic item page. The same documentation places this control beside the relevant SEO field.
- Wix documents default dynamic item page variables and variables for collection fields connected to the dynamic item page (Wix SEO variables documentation).
- The available variables depend on the SEO setting. Wix says some variables apply to all page types while others are specific to a page type in the same documentation.
How does a collection field become item-specific metadata?
The SEO setting is a template for the dynamic item page type. A variable marks the place where a value belongs, while the connected collection supplies the value for the current item. Wix's SEO variables documentation gives this pattern for product pages:
'Product Name', 'Site Name'
The same documentation explains that a shared rule can produce a unique title for each product page while keeping the same title setting. For a CMS collection, the equivalent variable is the field connected to the dynamic item page. Wix's dynamic page documentation describes this as inserting collection fields into meta tags.
The result is item-specific metadata generated from a page-type setting. The field value belongs to the collection item, while the surrounding text in the SEO setting remains part of the template. This lets one dynamic page configuration describe many item URLs without entering a separate title or description for every record.
Which collection fields can a Wix variable use?
Wix's dynamic item page variable table lists default values such as Primary field, Primary image URL, Primary page URL, Number of items, Main collection name, ID, and Owner. It also lists dynamic item page variables for fields with the same names as the variables in the connected collection.
The Primary field has a documented relationship with the collection: Wix defines it as the field designated as primary in the connected collection, and says the SEO variable automatically updates to include the new primary field if that field changes. This makes the primary field a moving reference to the collection configuration rather than a fixed string in the SEO setting.
For custom structured data markup, Wix adds a separate condition: the variable's associated field must be connected to a page element. The field connection therefore matters when the variable is used in markup as well as when it is used in the page's basic SEO fields.
How do you connect the variables in Wix?
Wix documents this sequence for a dynamic item page in its dynamic page SEO documentation:
- Open the SEO Dashboard.
- Select Go to SEO Settings in Tools and settings.
- Select the relevant dynamic item page under Edit by page type.
- Click Edit beside the SEO setting, open Basics & social share, and click + Add Variable beside the relevant field to add dynamic variables from the collection or site.
- Click Save.
The same page separates metadata variables from URL structure. Wix says to change the URL slug structure in the dynamic page's SEO settings in the editor, so the field variable workflow applies to the SEO fields documented in the dashboard sequence.
Related terms
FAQ
Can a variable use any collection field?
Wix says you can add variables for any collection field connected to the dynamic item page. For custom structured data markup, the associated field must also be connected to a page element.
What happens when the primary field changes?
The SEO variable automatically updates to include the new primary field, according to Wix's variable table for dynamic item pages.
Does this workflow change the dynamic page URL?
The documented workflow changes SEO fields. Wix directs you to the dynamic page's SEO settings in the editor to change the URL slug structure.
Sources
- Wix, "CMS: Working with SEO Settings for Dynamic Pages", n.d.
- Wix, "Using Variables in SEO Settings", n.d.
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