In short. Add the old path and destination under Site settings > Publishing > 301 redirects, click Add redirect path, then publish and test the old URL.
Definition: A Webflow redirect permanently sends visitors from an old URL to a destination URL using a 301 redirect. As of October 2026, these rules are configured in Site settings > Publishing > 301 redirects.
Key facts
- Webflow's redirect setup documentation requires a paid Site plan or a site in a Workspace with a paid Workspace plan.
- Webflow's external redirect announcement supports a full destination URL pointing to another website.
- The publishing documentation lets the publisher select the domains that receive site changes.
What goes in the old path and destination fields?
Webflow's setup instructions place the starting address in Old path and the destination in Redirect to path. A simple same-site mapping follows this format:
Old path: /old
Redirect to path: /new
After entering the fields under Site settings > Publishing > 301 redirects, clicking Add redirect path adds the rule.
For an external destination, Webflow's product announcement specifies a fully qualified URL, meaning an address that includes the scheme and domain. Its example destination is:
https://webflow.com/cms
The announcement describes redirects from URLs on a site's custom domain to external links.
What if the old path still has a page?
Webflow's redirect documentation requires an existing static page to be deleted, saved as a draft, or assigned a different slug before redirect setup. For a Collection item page, the documented options also include archiving or unpublishing the item.
How are redirects published and tested?
Webflow's publishing guide gives this sequence: click Publish, check the intended domains, then click Publish to selected domains. The menu includes the Webflow staging subdomain and connected custom domains. The staging subdomain is the site's webflow.io address; a custom domain is the site's own domain.
The same guide allows staging publication separately: select the staging subdomain and clear the custom domain selection. Publishing permissions depend on the account's role and plan; for non-Enterprise and non-partner plans, the guide identifies the site manager and team members with Can publish enabled.
After publication, Webflow's redirect instructions test the rule by opening the old URL in a new browser tab and checking the destination.
Related terms
- HTTP redirects
- How do I import URL redirects into Webflow?
- How do I redirect a directory in Webflow?
FAQ
Can I redirect to another website?
Yes. Webflow's external redirect announcement supports a complete destination address such as https://webflow.com/cms for a redirect from a custom-domain URL.
Must I verify my custom domain before publishing?
Yes. Webflow's publishing documentation requires you to verify domain ownership before publishing the site to that custom domain.
Sources
- Webflow, "How do I set up redirects in Webflow?", accessed 18 October 2026
- Webflow, "How do I publish or unpublish a Webflow site?", accessed 18 October 2026
- Webflow, "Page Redirect to External Domain", accessed 18 October 2026
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