In short. Connect through Squarespace’s Search keywords panel and authorize the Google account; a Search Console Domain property requires DNS verification.
Definition: Google Search Console is a service for managing a website's presence in Google search results. As of October 2026, Squarespace supports connecting and verifying a site's primary domain through its Search keywords panel.
Key facts
- Squarespace's SEO checklist places Search Console verification after publication.
- Squarespace's verification guide says the connection verifies the primary domain, including a built-in Squarespace domain or an active, properly connected custom domain.
- Google's property documentation defines a Domain property as a scope covering subdomains and protocols such as HTTP and HTTPS, with verification through a domain name system (DNS) record.
How does the supported Squarespace connection work?
Squarespace's verification guide requires a published site and removal of any site-wide password or homepage password. For a newly connected third-party domain, it recommends waiting 48 hours before verification.
The Search keywords documentation gives the report path as Analytics > Traffic > Search keywords. Its Google tab provides the verification prompts.
The connection instructions describe the authorization steps:
- The site administrator clicks Connect in the panel's pop-up.
- The administrator signs into the Google account intended for the connection.
- The administrator reviews the requested permissions and clicks Allow.
After authorization, the Google tab in Search keywords displays Google search keyword data. The Search keywords documentation allows 72 hours for data to populate and says an already verified site may prompt for verification again.
How does DNS verification differ?
A Search Console property is the website scope whose data Google reports. Google's property documentation distinguishes a URL-prefix property, limited to its specified prefix and protocol, from a Domain property covering the domain's subdomains and protocols. A Domain property uses a domain such as example.com, without a protocol or path.
For a Domain property, Google's ownership verification guide describes adding a record to the domain's DNS settings. A TXT record stores text associated with a hostname. When Search Console supplies a TXT record, its complete value belongs in the DNS provider's record editor.
Squarespace's TXT record instructions apply to Squarespace domains and third-party domains using Nameserver Connect. From the domains dashboard, the administrator selects the domain, opens DNS > DNS Settings, then Custom Records > Add record, and completes account authentication if prompted.
For verification at the domain root, the fields follow this pattern:
Name: @
Type: TXT
Text: google-site-verification=YOUR_SEARCH_CONSOLE_TOKEN
The Text field takes the exact value supplied by Search Console; YOUR_SEARCH_CONSOLE_TOKEN marks the account-specific placeholder. After Save, verification continues with Verify in Search Console. Google's guide says to retain the DNS record after verification succeeds. For third-party domains using DNS Connect, Squarespace directs DNS edits to the third-party provider's account.
What happens after a domain change or connection error?
Squarespace's verification guide calls for reconnecting after a primary-domain change, including replacement of a built-in domain with a custom domain.
The same guide associates Connected Account Deactivated with removing the site from Search Console or revoking Squarespace's Google account permissions. Reconnect restores the authorization workflow; Disconnect starts the process for choosing another Google account.
Related terms
- Where is a Squarespace sitemap and what does it contain?
- How do I hide a Squarespace page from search results?
FAQ
Can I connect during a Squarespace trial?
Squarespace's verification guide requires publishing the site before using its Search Console verification workflow. It also calls for removing a site-wide password or homepage password.
Why is my keyword report still empty?
Squarespace's Search keywords guide allows 72 hours for data to populate. If you have already waited longer and there is data to show, it appears when you next open the panel.
Sources
- Squarespace, "SEO checklist", 14 July 2026
- Squarespace, "Verifying your site with Google Search Console", 4 June 2026
- Squarespace, "Find what search keywords bring visitors to your site", 28 September 2026
- Google, "Add a website or platform property to Search Console", undated
- Google, "Verify your site ownership", undated
- Squarespace, "Adding TXT records", 27 April 2026
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