In short. Covered Swedish service providers must make their name, establishment address and email available, with additional registration and professional details where applicable.
Definition: Section 8 of Sweden's Electronic Commerce Act requires covered service providers to make their name, address in their state of establishment and email address available. Organisation, value added tax, licensing and professional details are also required where applicable.
Key facts
- As of 17 October 2026, Section 8 of the Swedish Electronic Commerce Act requires name, establishment address and email, with additional information depending on the provider's circumstances.
- Article 5(1) of the EU Electronic Commerce Directive requires provider information to be easily, directly and permanently accessible to service recipients and competent authorities.
- For consumer contracts within Chapter 2, Section 2 of Sweden's Distance Contracts Act separately requires pre-contract information including a telephone number.
Which website operators fall within the rule?
An information society service is a service normally provided for remuneration, at a distance, electronically and at a recipient's individual request. Section 2 of the Swedish Act defines a service provider as a natural or legal person supplying such a service. The recipient can also be a natural or legal person, so the information duty extends to services used by businesses.
Section 5 applies Swedish law within the Act's coordinated field to providers established in Sweden, including when their services target recipients elsewhere in the European Economic Area.
Which additional details are required?
Section 8 of the Swedish Act requires an organisation number, a value added tax (VAT) registration number and the competent licensing authority where applicable.
A regulated profession is one subject to authorisation, licensing or similar legal requirements, as defined in Section 2. For providers practising a regulated profession, Section 8 also requires the professional title and the state where it was obtained, the professional organisation or similar body where the provider is registered, and the applicable professional rules together with how to access them.
Article 5(1)(b) of the EU directive specifies the geographic address where the provider is established.
How must the information be accessible?
Section 8 of the Swedish Act requires easy, direct and permanent availability to both service recipients and authorities. Article 5(1)(c) of the EU directive additionally describes contact details, including email, that allow rapid contact and direct, effective communication.
Under Section 15 of the Swedish Act, failure to provide the Section 8 information brings the Marketing Act into application, subject to the stated exception for its market disruption fee provisions. The required information is treated as material under that Act.
Is an email address enough, or is a telephone number needed?
In Case C-298/07, the Court of Justice interprets Article 5(1)(c) as requiring additional information enabling rapid, direct and effective contact before a contract is concluded. That channel need not be a telephone number: an online enquiry form answered by email can qualify. If a recipient loses electronic access after contacting the provider and requests another channel, the provider must offer a non-electronic means of communication.
For covered consumer contracts concerning goods and non-financial services, Chapter 2, Section 2 of the Swedish Distance Contracts Act expressly includes a telephone number among the information supplied before contracting.
Related terms
- What legal information must an Italian business website publish?
- What cookie consent does a Swedish website need?
- Organization structured data
FAQ
Can I replace the email address with a contact form?
Section 8 of the Swedish Act expressly requires an email address. The additional contact channel discussed in the court ruling supplements that address.
Must I publish professional membership details?
If you practise a regulated profession, Section 8 also requires the professional organisation or similar body where you are registered, alongside your title, the state granting it and access to the applicable professional rules.
Sources
- Sveriges riksdag, "Lag (2002:562) om elektronisk handel och andra informationssamhällets tjänster", issued 6 June 2002, consolidated text
- EUR-Lex, "Directive 2000/31/EC", consolidated 17 February 2024
- Court of Justice, "Judgment in Case C-298/07", 16 October 2008
- Sveriges riksdag, "Lag (2005:59) om distansavtal och avtal utanför affärslokaler", issued 24 February 2005, consolidated text
Check how a page reads to answer engines. Open the GEO score analyzer