In short. Google Search supports notranslate as a page-level opt-out from translation features through a meta tag or an X-Robots-Tag response header.

Definition: notranslate is a page-level rule that opts a page out of translation features in Google Search. As of 17 October 2026, Google's robots meta tag specification lists it among supported indexing and serving rules.

Key facts

Google's translated-results documentation provides notranslate examples for both an HTML meta tag and an HTTP response header.
Google's supported meta tags reference shows <meta name="googlebot" content="notranslate"> for opting a page out of translation.
Google's robots specification requires crawl access so that Google can read page-level rules.

What translation does the rule control?

Google's translated-results guide explains that Search can translate a result's title link and snippet, the text preview accompanying the result, when the page language differs from the query language. Clicking the translated title opens a machine-translated page. Readers can also choose the original result and read the page in its original language.

The same guide describes notranslate as an opt-out from all translation features in Google Search. Without that opt-out, pages participate automatically according to the user's language. The guide lists English and French among the supported translation languages and says the feature is available on mobile and desktop.

How is notranslate implemented?

Google's robots specification recommends placing robots meta tags in the HTML <head>. Its Google-specific example includes this line:

<meta name="googlebot" content="notranslate">

Google's translated-results guide also provides a form addressed to search engines that support the rule:

<meta name="robots" content="notranslate">

The same guide provides an alternative HTTP response header:

X-Robots-Tag: notranslate

The HTML forms are alternatives for setting the page's translation preference. The header carries the rule in the server's response for the URL. The robots specification states that the name and content attributes are case-insensitive.

How can the implementation be checked?

Google's supported meta tags reference recommends the URL Inspection Tool for checking page meta tags and attributes. It also calls for valid HTML in the head section and recommends avoiding JavaScript injection or modification of meta tags wherever possible.

Crawl access is part of the check. Google's robots specification explains that blocking the URL in robots.txt prevents the crawler from reading its indexing and serving rules. A page carrying notranslate therefore needs to remain accessible to Google's crawler for the rule to be read.

FAQ

Can I use notranslate to remove a page from Google Search?

Google's robots specification assigns removal from search results to noindex. It assigns translation control to notranslate, so the choice depends on the intended search behavior.

How can I monitor translated search results?

Google's translated-results guide directs you to the Search Appearance filter in Search Console's Performance report to monitor clicks and impressions for translated results.

Sources

Check how a page reads to answer engines. Open the GEO score analyzer