In short. Enable Netlify Web Analytics from the project Analytics page, then use its reports within the history available on the team plan.
Definition: As of 17 October 2026, Netlify Web Analytics is a project-level traffic reporting service that collects data from server logs. Activation uses the project's Analytics & metrics > Analytics page and its Enable Analytics control.
Key facts
- Netlify's Web Analytics overview places activation within each project and says collection begins once the project is first deployed.
- Netlify's collection documentation describes hourly updates that require a browser refresh to load.
- The credit-based plan limits give Free accounts current/past-day analytics and Pro accounts the past 30 days.
Where is the activation control?
The project's Analytics page contains the Enable Analytics control. The documented route in the Netlify interface is:
Analytics & metrics > Analytics
The same documentation ties the start of collection to the project's first deployment. Reporting filters offer periods of 30 days, 7 days and 24 hours. The Analytics page is also the destination for viewing the project's charts after activation.
How does the account plan affect report access?
Netlify's credit-based pricing documentation lists analytics history under its Limits table. For Free, the table specifies the current/past day; for Pro, it specifies the past 30 days.
The legacy billing FAQ gives a separate route for identifying the team's plan. From the team dashboard, the route is:
Usage & billing > Plan
The Plan area contains the team's pricing plan details. This is a team-level billing location; activation remains in the individual project's Analytics page.
What runs on the website after activation?
Netlify's collection guide identifies the data source as server logs from its content delivery network, a network that delivers website files to visitors. Collection uses no client-side code, meaning analytics code running in the visitor's browser.
The guide says visitors disabling JavaScript or using ad blockers leave collection unaffected. Netlify updates the data hourly, and loading the update requires refreshing the browser. The same guide states that Netlify uses no sampling.
Related terms
- Where do I find referral sources in Netlify Web Analytics?
- How do I find requested missing pages in Netlify Web Analytics?
- Server log analysis
FAQ
Do I need to add a JavaScript analytics tag?
Netlify's collection guide describes collection from server logs without client-side code. You enable the service through the project interface.
Why does an open report still show older data?
The collection documentation specifies hourly updates. You need to refresh your browser to load them.
Where can I check my team's plan?
The billing FAQ directs you to Usage & billing from the team dashboard. Your plan details appear under Plan.
Sources
- Netlify, "Web Analytics", 3 October 2026
- Netlify, "How Web Analytics works", 16 December 2025
- Netlify, "Credit-based pricing plans", 1 September 2026
- Netlify, "Billing FAQ for Legacy pricing plans", 3 October 2026
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