In short. A Naver Place business can set AI Briefing to non-exposure in SmartPlace under Business information > AI information.
Definition: Naver Place AI Briefing is a summary of place information shown in Place search results. A business that receives the feature can choose non-exposure in SmartPlace under Business information > AI information, according to Naver's SmartPlace owner help.
Key facts
- Naver describes AI Briefing as a summary that lets a reader understand information about a place at a glance.
- It appears in Place search results for a store-name search and in the Home tab of the business detail page.
- Naver says the service is available to some industries, including restaurants and cafes, and to businesses with many reviews. It also says the eligible industries may expand.
- The control is available to businesses receiving AI Briefing at SmartPlace management page > Business information > AI information. The Naver help page calls the choices exposure and non-exposure, and says a saved choice is reflected in Place search results within one day.
Where is the setting?
Naver's SmartPlace owner help page available on 17 October 2026 places the control in the business management area. The source labels the path in Korean as follows:
스마트플레이스 관리 페이지 > 업체정보 > AI 정보
In English, this is SmartPlace management page > Business information > AI information. The page says the setting is available for businesses that receive AI Briefing. Select the non-exposure option there and save the choice. Naver describes the result as a saved exposure or non-exposure setting, rather than an edit to the briefing text.
The separate SmartPlace business information help page says that the general business-information editing route starts at SmartPlace > My business page, where selecting the business name opens the edit page. It also says that saving the changed information completes that edit. That route explains the surrounding business-information area; the AI Briefing control itself is under AI information.
What does the switch change?
The setting controls whether AI Briefing is exposed. Naver says the briefing is based on data written by Naver users and provides no content-editing action. When some content is inaccurate and the business prefers to keep it hidden, Naver says the business can set AI Briefing to non-exposure. The AI Briefing help page also states that the saved setting reaches Place search results within one day.
The control is conditional on eligibility. Naver says AI Briefing is currently offered to some industries and businesses with many reviews, and that Naver withholds the service when the review count falls short of its criteria. The help page leaves the review-count threshold unspecified.
When can the menu be unavailable?
Naver's MyPlace help identifies a specific exception. Its business-level review penalty guidance says that when visit evidence or a review showing abnormal or manipulated activity is identified, all reviews for the business can be made non-exposed without advance notice. It adds that the AI Briefing menu is deleted as well, so the business-level exposure ON/OFF setting is unavailable.
This is separate from the ordinary non-exposure choice in SmartPlace. The help pages identify the review-penalty case; the complete set of reasons for an absent AI information menu is undocumented.
How can a business check the change?
Open the SmartPlace management page, enter Business information > AI information, and check whether the AI Briefing exposure controls are present. If the business is eligible, select non-exposure and save. Naver says the saved choice is reflected in Place search results within one day.
The business-information help page also documents that Business information > Basic information has a limit of five edits per week, while additional information, price information and business-hours information can be edited continuously without a limit. Those are business-information editing rules documented separately from the AI Briefing exposure control.
Related terms
FAQ
Can a business edit the wording in AI Briefing?
The Naver help page documents no direct text-editing control. It says the briefing is based on data written by Naver users and treats non-exposure as the documented response to inaccurate content.
Where should the business look first?
Use SmartPlace management page > Business information > AI information. The setting is available for businesses that receive AI Briefing.
How long does the saved choice take to appear?
Naver says the saved exposure or non-exposure choice is reflected in Place search results within one day.
Why might the ON/OFF control be missing?
The feature is conditional on Naver's eligibility criteria. Naver also documents a review-penalty case in which the AI Briefing menu is deleted and the business-level ON/OFF setting is unavailable.
Sources
- Naver, "플레이스 AI 브리핑 노출 안내", n.d.
- Naver, "업체 정보 수정 질문 유형 안내", n.d.
- Naver MyPlace, "방문자리뷰 업체 단위 페널티 안내", n.d.
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