In short. Use condition=refurbished for a professionally restored product that appears new and comes with a warranty, with consistent product page information.
Definition: A refurbished product in a Google product feed uses the
conditionattribute valuerefurbished. As of 17 October 2026, Google defines this as a product professionally restored to working order that appears new and comes with a warranty.
Key facts
- Google's condition documentation requires professional restoration and a warranty for
refurbished; original packaging is optional. - The product data specification makes
conditionmandatory for used and refurbished products and optional for new products. - Google's automatic update guidance recommends condition terms in the product title or description so Google can check consistency against the submitted condition.
Which condition value matches the product?
Google's supported values distinguish the product states as follows:
| Feed value | Product state |
|---|---|
new | The product has never been used, remains in its original packaging, and is unopened. |
refurbished | The product is professionally restored to working order, appears new, and comes with a warranty. Its packaging may be original or replacement packaging. |
used | The product is second-hand or modified from its original manufactured state. Google includes opened or missing original packaging among its examples. |
The same documentation also describes refurbished products as sometimes called remanufactured. Vehicle ads support only new and used, so refurbished is unavailable for that advertising format.
How is the value written in a feed?
The formatting specification names the attribute condition and lists the lowercase values new, refurbished, and used. The field accepts a single value per product.
For a text data source, the condition column contains this value for a qualifying refurbished product:
refurbished
For an XML data source, the equivalent attribute element is:
<g:condition>refurbished</g:condition>
These examples adapt Google's documented text and XML formats to its supported refurbished value. The same documentation requires correct unique product identifiers and compliance with local laws and relevant Shopping policies when submitting refurbished products.
How should the product page match the feed?
Structured data is machine-readable product information embedded in a page. Google's automatic update documentation maps the feed value refurbished to the structured data property itemCondition with the value RefurbishedCondition.
The same guidance says Google checks condition against other product data and recommends terms such as refurbished in the title or description. The submitted feed information must reflect the product's actual condition. Automatic updates address occasional discrepancies and accompany regular, accurate product data submissions.
Related terms
- Google Merchant Center
- Product structured data
- Product feed freshness
- How do I enable automatic product updates in Merchant Center?
FAQ
Can I label an opened package as new?
Google's condition definitions require unopened original packaging for new. Opened or missing original packaging appears among its examples for used.
Does working equipment automatically qualify as refurbished?
Google also requires professional restoration, a like-new appearance, and a warranty for refurbished. Working condition alone covers only part of that definition.
Can I leave condition out of a refurbished product's feed row?
The product data specification requires the attribute for each refurbished product. Its optional status applies to new products.
Sources
- Google Merchant Center Help, "Condition [condition]", publication date not stated
- Google Merchant Center Help, "Product data specification", publication date not stated
- Google Merchant Center Help, "Allow Merchant Center to update product information automatically", publication date not stated
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