In short. Adobe Commerce uses double-curly attribute placeholders in Product Fields Auto-Generation masks for default product metadata values.
Definition: Adobe Commerce product metadata templates are configuration masks that build default product field values from product attributes. A placeholder is an attribute code enclosed in double-curly braces, such as
{{name}}; the default masks use it for the product name and use{{description}}for the product description in the Meta Description field.
Key facts
- Adobe's metadata documentation describes the meta title as a value shown in the browser title bar, browser tab, and search result listings, and says it should be unique and fewer than 70 characters.
- Adobe's Product workspace documentation says the default Meta Title and Meta Keywords values are based on the product name, while the default Meta Description value is based on the product name and description.
- The same Product workspace documentation says placeholders are enclosed in double-curly braces and that any attribute code included in the product attribute set can be used.
- Adobe's Catalog configuration reference places the masks in the Product Fields Auto-Generation section and gives
{{name}}as the default placeholder for Meta Title and Meta Keywords. - The same configuration reference gives
{{name}}and{{description}}as the default placeholders for Meta Description.
Which default masks does Adobe Commerce use?
Adobe Commerce exposes these masks in Stores > Settings > Configuration > Catalog > Catalog > Product Fields Auto-Generation. Adobe's Catalog configuration reference describes each mask as a default value built from placeholder values and any additional text entered in the field.
Mask for Meta Title: {{name}}
Mask for Meta Keywords: {{name}}
Mask for Meta Description: {{name}} {{description}}
In Adobe's Product workspace documentation, the resulting defaults are Based on product name for SKU, Meta Title, and Meta Keywords, and Based on product name and description for Meta Description. You can accept a generated value or enter another value when creating a product.
How does a placeholder represent a product field?
A placeholder names another product field by its attribute code. Adobe's Product workspace documentation says these codes are enclosed in double-curly braces and that any attribute code included in the product attribute set can be used. In the documented default masks, {{name}} refers to the product name and {{description}} refers to the description.
Adobe lists these common placeholders:
{{color}}
{{country_of_manufacture}}
{{description}}
{{gender}}
{{material}}
{{name}}
{{short_description}}
{{size}}
{{sku}}
The list is an example set of attribute codes. A store can use another code when that code is included in its product attribute set.
Where do you edit the masks?
Adobe's Product workspace documentation sends administrators to Stores > Settings > Configuration, then to Catalog > Catalog and the Product Fields Auto-Generation section. Add a fixed word or phrase directly in the relevant field when it should appear in every generated value. If existing placeholders remain, preserve the double-curly braces around each markup tag, then select Save Config.
An installation of Page Builder changes the documented default for Mask for Meta Description from {{name}} {{description}} to {{name}}. Adobe's Page Builder setup documentation identifies this as an override of the configuration field, so the active default can differ from the base Catalog reference.
What do these fields describe?
Adobe's metadata documentation says a meta description gives a brief overview of the page for search result listings. It describes 150-160 characters as the ideal range and says the field accepts up to 255 characters. These are field guidance values in Adobe's documentation, while the placeholder mask determines which product fields supply the default text.
Related terms
FAQ
What is the default Meta Description mask?
The Catalog configuration reference lists {{name}} for the product name and {{description}} for the description. If Page Builder is installed, Adobe documents an override that changes this default to {{name}}.
Can you use an attribute other than name or description?
Yes. Adobe says any attribute code included in the product attribute set can be used as a placeholder. Keep the code inside double-curly braces, such as {{color}} or {{sku}}.
Where do you change a product metadata template?
Go to Stores > Settings > Configuration, expand Catalog, choose Catalog, and open Product Fields Auto-Generation. Edit the relevant mask and select Save Config.
Sources
- Adobe, "Meta data", 8 October 2026
- Adobe, "Product workspace", 8 October 2026
- Adobe, "Catalog > Catalog", 1 October 2026
- Adobe, "Page Builder setup", 1 October 2026
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