In short. Add the noindex meta tag in the HubSpot page’s Head HTML, click Update or Publish, and keep the page accessible to crawlers.
Definition: A
noindexmeta tag is an instruction in a page's HTML that prevents indexing by search engines that support it. For a HubSpot page, the publication workflow adds this tag through Head HTML and makes the change live with Update or Publish.
Key facts
- HubSpot's search exclusion documentation, updated 28 July 2026, places the page setting under Settings > Advanced > Additional code snippets.
- As of October 2026, Google's noindex documentation requires crawl access so Googlebot, Google's crawler, can read the instruction.
- Google's URL Inspection documentation distinguishes stored indexing information from a live test that fetches the current page.
Where does the noindex tag go in HubSpot?
HubSpot's page and post instructions give this workflow for website pages and landing pages:
- Open Content > Website Pages or Content > Landing Pages, using More first if it appears.
- Click the content's name and open Settings in the editor.
- Select Advanced in the dialog's left sidebar.
- Under Additional code snippets, add this tag in Head HTML:
<meta name="robots" content="noindex">
Close the settings dialog with X, then click Update or Publish in the top right to make the change live.
Why must the page remain crawlable?
A robots.txt file controls crawler access to URLs. Google's index exclusion guidance explains that a blocked crawler cannot see a page's noindex instruction. A URL blocked from crawling can still appear in search results when other pages link to it.
For an HTML page, the tag belongs in the <head> section. The robots name addresses search engines that support the rule; Google also documents googlebot for an instruction addressed specifically to Google's web crawlers. Google does not support placing a noindex rule in robots.txt.
Google processes the instruction after crawling the page and extracting the tag. Its documentation says a return visit can take months, depending on the page's importance on the internet.
How can the published change be checked?
HubSpot's troubleshooting guidance recommends checking the live page source for the saved tag.
In Google's URL Inspection tool, enter the complete page URL within the relevant Search Console property. Test live URL fetches the current version. The default indexed result reflects Google's stored information, which may predate the HubSpot update.
Review Crawl allowed?, Page fetch, and Indexing allowed? together. Google documents that Indexing allowed? can show Yes when robots.txt blocks crawling, because Google cannot read the tag. View crawled page provides the HTML from the indexed crawl when available; the live test also provides page details for checking the current response.
Related terms
FAQ
Does publishing the tag remove a Google result immediately?
Google's noindex guidance says Googlebot must revisit your page to read the tag. A published change therefore takes effect in search after Google processes it.
Can I use the same workflow for a landing page?
Yes. HubSpot's instructions include Content > Landing Pages, with the same Head HTML setting and Update or Publish action.
Sources
- HubSpot, "Prevent content from appearing in search results", 28 July 2026
- Google Search Central, "Block Search indexing with noindex", 10 December 2025
- Google Search Console Help, "URL Inspection tool", undated
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