In short. Create a Standard redirect under Content > Domains & URLs > URL Redirects, enter the source and destination, review More options, and save it.
Definition: As of October 2026, a HubSpot Standard URL redirect sends requests for one URL on a HubSpot-hosted domain to another URL.
Key facts
- HubSpot's redirect documentation requires the source domain to be connected to and hosted in HubSpot.
- The URL redirects API guide permits destinations at any URL, including another site's page.
- Google's redirect guidance treats a permanent redirect as a signal that the destination should be the canonical URL, its preferred URL for that content.
Where is a Standard redirect created?
HubSpot's creation instructions give this sequence:
- Open account settings, then Content > Domains & URLs.
- Select URL Redirects, then Add URL redirect.
- Choose Standard.
- Enter the old full URL or path in Original URL.
- Enter the destination in Redirect to.
- Review More options, then save with Add URL redirect.
An external destination requires its full URL, including http:// or https://.
Which destination URL belongs in the redirect?
HubSpot's developer example maps /old-page to /new-page. The corresponding form values are:
Original URL: /old-page
Redirect to: /new-page
These are documentation example paths. The API names the incoming address routePrefix and the destination destination; the latter supplies the location used when the incoming address matches. This makes the direction explicit: the old address is the source, and the replacement page is the destination.
Google's destination guidance describes redirecting outdated URLs to the correct pages when merging websites. When several addresses reach the same home page, Google recommends choosing a preferred destination and redirecting the other addresses to it. Destination selection therefore starts with the page that replaces the old content or the preferred address for equivalent content.
Which redirect style fits the move?
HubSpot's API reference defines 301 as permanent and 302 as temporary. It also documents isOnlyAfterNotFound: when enabled, the mapping applies only if no live page exists at the source URL.
Google's redirect-type guidance recommends permanent redirects for moves that will remain in place. For a temporary service interruption, it gives the example of directing visitors to an explanatory page while retaining the original address for search. Googlebot follows temporary redirects, while other signals can still lead to indexing the destination.
How is the saved redirect checked?
HubSpot's management instructions allow table searches using either URL or part of one. Actions > Edit opens an existing redirect for correction.
Related terms
FAQ
What permission do I need?
HubSpot's requirements specify URL Redirects permission for creating and managing redirects.
Why might my redirect take time to work?
The same documentation allows up to 48 hours for propagation and suggests clearing your browser cache.
Sources
- HubSpot, "Create and manage URL redirects", updated 21 May 2026
- HubSpot, "URL redirects API", modified 13 April 2026
- Google Search Central, "Redirects and Google Search", updated 14 April 2026
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