In short. A home-service business checks Google's France-specific category requirements, prepares the requested registration and insurance evidence, and verifies its linked Business Profile.
Definition: Checking French Local Services Ads requirements means selecting France and the relevant home-service category in Google's screening documentation, then reviewing the business registration, insurance and applicable licence evidence required for participation in these Google advertisements.
Key facts
- As of 17 October 2026, Google's France-specific screening requirements list a business check, public liability insurance and a country-level business licence subject to local law for home-service categories such as electricians.
- Google's screening process guide includes French registration evidence options and separate European insurance submission instructions.
- Google's Business Affiliation guidance requires a public, verified Google Business Profile linked to the advertiser.
How are France and the service category selected?
The country selector on Google's requirements page includes France. The direct English-language address for that selection is:
https://support.google.com/localservices/answer/12174778?hl=en&co=GENIE.CountryCode%3DFR
Under Home services, the business selects the category matching its actual work. Google instructs businesses uncertain about their category to compare their services with the category description. Its electrician description covers installing, maintaining and repairing electrical systems. The selected category's registration, insurance and licence headings supply the checklist; the licence asterisk means that the requirement applies where local law requires it.
Which registration and insurance evidence does Google describe?
Google's verification guide says registration checks can use uploaded documents, registration numbers, attestations or other means. Its France table includes these registration evidence options:
- A SIRENE / SIRET code is a listed option.
- A VAT number, labelled Numéro de TVA, is another option.
- An Extrait Kbis is also listed.
The guide presents these as documentation options. The requirements shown during account setup identify the evidence requested for the business's region and category.
For European insurance submissions, the same guide asks for a public liability, general liability or professional indemnity insurance document showing the coverage amount, company or owner name, and address. Google excludes employer liability insurance. The minimum insurance amount depends on the business category and location; the Local Services dashboard shows the requirements for the business.
How is the Google Business Profile checked?
A Google Business Profile is the business listing Google matches to its Local Services Ads account. Google's affiliation instructions place the matched listing on the Business verification page. When the match is correct and the listing is verified, Google says no further action is required for that match.
If an existing listing is missing from the match or the wrong listing appears, the instructions direct the advertiser to support. Google advises against creating a new profile when one already exists. Where further verification is requested, the advertiser confirms the matched listing and verifies ownership or management access.
Related terms
- Google Business Profile
- How do I choose categories for a Google Business Profile?
- When should a service-area business hide its address on Google?
- How can a home-service company describe an offer catalogue in Schema.org?
FAQ
Does every listed category require a French business licence?
Google's France checklist qualifies its country-level licence requirement with an asterisk meaning that local law determines applicability. You should read that qualification alongside the selected category.
What if Google links the wrong Business Profile?
Google's affiliation guidance directs you to its support team when the matched listing belongs to a different business or is the wrong profile for the advertisement.
Sources
- Google, "Business screening and verification requirements", undated
- Google, "Understand the screening and verification process", undated
- Google, "About Google Business Affiliation", undated
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