Where can a Framer layer be excluded from search snippets?

Definition: A Framer layer can be excluded from Google search snippets by enabling the data-nosnippet directive in that layer's Accessibility settings. Framer exposes this control as Google Bot > Skip, which tells Google not to use the selected text when creating a snippet.

Key facts

• Framer's SEO features guide describes data-nosnippet as preventing Google from using selected parts of a page in search snippets.
• Framer's metadata guide gives the control path: select the content, open Accessibility, click +, choose Google Bot, and set it to Skip.
• Applying the setting to the outermost frame prevents Google from selecting any text in that frame, according to the same Framer guide.
• Google's robots metadata specification supports data-nosnippet on span, div, and section elements. It treats the attribute as Boolean, so a supplied value is ignored.

Where is the control in Framer?

Select the layer or content that Google should ignore. In the Accessibility settings, click the plus control, choose Google Bot, and set the value to Skip. Framer documents this as a layer-level setting in its SEO features guide and gives the same sequence in its metadata guide.

For a page-wide exclusion from snippet selection, apply the setting to the outermost frame. Framer describes that frame as the place to apply the setting when Google should select no text from the page content covered by it.

What does data-nosnippet exclude?

Google defines data-nosnippet as a control for textual parts of an HTML page. Its documentation lists span, div, and section as the supported element types and requires valid HTML with the appropriate tags closed. The attribute is Boolean: data-nosnippet, data-nosnippet="true", and data-nosnippet="false" have the same documented effect because the value is ignored.

<p>This text can be shown in a snippet
<span data-nosnippet>and this part would not be shown</span>.</p>

The setting controls selected page text in a snippet. Google's snippet documentation distinguishes this from nosnippet, which prevents a snippet from being displayed for the page, while data-nosnippet prevents certain parts of the page from being shown in one.

Does the setting affect structured data?

Framer's SEO features guide states that structured data on the page can still generate rich snippets when data-nosnippet is used. Google's robots metadata specification likewise says that structured data remains usable for search results when declared inside a data-nosnippet element. It separately identifies article.description and description values for certain structured data as exceptions to the general treatment of robots metadata limitations.

Google also documents a rendering constraint: extraction of data-nosnippet may happen before or after rendering. Its guidance says not to add or remove the attribute from an existing node through JavaScript, and to include it when a new DOM element is initially added.

Related terms

• data-nosnippet
• How do I exclude one page section from Google snippets?
• Why can Google use page text instead of the meta description?
• How are semantic HTML tags assigned to Framer layers?
• Can search engines read Framer overlays?

FAQ

Where can you set Google Bot to Skip in Framer?

Select the layer or content, open Accessibility, click +, choose Google Bot, and set it to Skip.

How can you exclude all text covered by a Framer page frame?

Apply the Google Bot setting to the outermost frame. Framer documents this as the setting for preventing Google from selecting any text in the covered content.

Does data-nosnippet="false" turn the control off?

No. Google treats data-nosnippet as a Boolean attribute and ignores any value supplied with it, including false.

Sources

1. Framer, "Guide to Framer SEO optimization features", 15 September 2026
2. Framer, "How to update page titles, descriptions, and social images", 15 September 2026
3. Google Search Central, "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications", 24 March 2026
4. Google Search Central, "Control your snippets in search results", 20 April 2026

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