Which content scenarios does Bing document for structured annotations?

Definition: Bing's structured annotation documentation lists content scenarios and records whether its table supports Microdata, Microformats, and RDFa for each one. The same page lists JSON-LD and Open Graph among supported specifications, without giving them a per-scenario column.

Key facts

• Bing's structured data overview lists Schema.org in HTML Microdata and JSON-LD formats, Microformats, RDFa, and Open Graph as supported specifications.
• The scenario table covers breadcrumbs, businesses and organizations, events, people, products and offers, recipes, reviews, aggregated reviews, and ClaimReview.
• Schema.org defines a BreadcrumbList as an ItemList made from a chain of linked web pages that normally ends with the current page.
• Schema.org describes an Event as something happening at a certain time and location, and a Review as a review of an item such as a restaurant, movie, or store.

What does Bing's support table contain?

As of October 2026, Bing's overview says the following scenarios are supported. The three columns below reproduce the table's labels and values. A value in parentheses names the Microformat that Bing documents.

Bing also lists aggregated reviews and ClaimReview, or fact check, in the same table. They are separate rows from the review scenario. The table is a format matrix. It does not state that the listed scenarios must be used together.

How should you interpret the supported formats?

Bing says that its crawlers do not prefer one supported specification over another. It presents HTML Microdata and JSON-LD under Schema.org, then lists Microformats, RDFa, and Open Graph. The overview says annotations give Bing information about the type of content on a page and do not change the visible content.

An HTML Microdata example from Bing's product documentation uses an item type and properties on visible elements:

<div itemscope itemtype="http://data-vocabulary.org/Product">
  <span itemprop="brand">Contoso</span>
  <span itemprop="name">Pineapple Press</span>
</div>

The example shows the syntax of one documented format. It does not establish that the same properties are required for every scenario in the matrix. Schema.org supplies separate vocabularies: Organization describes an organization such as a school, NGO, corporation, or club; Person describes a person; and Product covers an offered product or service. Recipe is defined as a recipe.

What does Bing say about validation and checking?

Bing says its crawlers validate annotations against the schema for the chosen format and its data types. The overview gives two failure examples: a price supplied as a date, and an event without a date. It also says a person without a name is ignored.

For a page-level check, Bing's URL Inspection documentation describes a Markup card. The card shows whether the selected structured markup language is implemented so Bing can read and understand the content, and it recognizes HTML Microdata, Microformats, Open Graph, and JSON-LD. The same documentation says the tool checks issues for those formats and does not validate regular HTML.

Related terms

• Structured data
• Microdata
• JSON-LD
• Organization structured data
• Person structured data

FAQ

Does Bing document support for JSON-LD in each scenario?

The overview lists JSON-LD as a supported specification, but its scenario matrix has no JSON-LD column. The page therefore does not provide a per-scenario JSON-LD value in this table.

Is RDFa supported for products and offers?

The table marks Microdata and Microformats as supported for products and offers, with hProduct named for Microformats. It marks RDFa as unsupported for that row.

Does adding an annotation change the visible page?

Bing's overview says that annotating data does not change the visible content. It describes annotations as information about the type of content hosted on the page.

Sources

1. Bing Webmaster Tools, "Marking Up Your Site with Structured Data", undated
2. Bing Webmaster Tools, "URL inspection", undated
3. Bing Webmaster Tools, "Businesses and organizations", undated
4. Bing Webmaster Tools, "Events", undated
5. Bing Webmaster Tools, "People", undated
6. Bing Webmaster Tools, "Products and offers", undated
7. Bing Webmaster Tools, "Recipes", undated
8. Bing Webmaster Tools, "Reviews", undated
9. Schema.org, "BreadcrumbList", undated
10. Schema.org, "Organization", undated
11. Schema.org, "Event", undated
12. Schema.org, "Person", undated
13. Schema.org, "Product", undated
14. Schema.org, "Recipe", undated
15. Schema.org, "Review", undated

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