Comparison surveyed on 17 October 2026
Citead or Semrush's AI Visibility Toolkit: which one to track your citations in AI answers?
Semrush sells AI answer engine visibility tracking in two forms: a standalone AI Visibility Toolkit billed per domain, and Semrush One plans that add it to the classic SEO suite (Starter, Pro+, Advanced). The Toolkit groups six reports: visibility overview, competitor research, prompt research, brand performance, prompt tracking and a site audit for AI crawlers. This page compares its prices and features with Citead's, for a marketing or SEO lead who hesitates between the two before opening a trial.
Citead
Citead suits a company or an agency that wants to measure how citable its pages are, fix them and check its citations every week on four engines, from €29 per month.
Semrush
Semrush suits a team that already has the Semrush SEO suite or wants daily prompt tracking, share of voice by country, brand sentiment and a technical audit for AI crawlers, from $99 per domain and per month billed annually.
Criterion by criterion
| Criterion | Citead | Semrush |
|---|---|---|
| Entry price | €29 per month (Starter, 50 credits, 1 site), €25 per month billed annually, surveyed on 17 October 2026 | Standalone AI Visibility Toolkit: $99 per domain and per month, shown as "billed annually" on the pricing page; month-to-month price not stated. Semrush One Starter (SEO + AI Search): $199 per month, $165.17 per month billed annually; Pro+: $299 per month, $248.17 billed annually; Advanced on quote. Surveyed on 17 October 2026 |
| Free trial | 14 days, no credit card | Contradictory in the sources of 17 October 2026: the pricing page announces a 7-day trial ("Try Semrush free for seven days"), the knowledge base writes that the AI Visibility Toolkit "does not offer a free trial". Free plan at $0 with "AI Visibility features" not detailed. Credit card: not stated |
| Language | Interface in 9 languages, website in French and English, support in French | semrush.com website in 14 languages including French; Toolkit interface language and support in French: not stated |
| Engines tracked | ChatGPT, Gemini, Perplexity and Google AI Overviews, checked weekly (10 prompts per week and per site on Starter, 25 on Pro) | Pricing page: ChatGPT, Google AI, Gemini and Perplexity; knowledge base: daily prompt tracking on Google AI Mode and ChatGPT. 25 prompts tracked daily in the standalone Toolkit (50 more for $60 per month), 50 on Starter, 100 on Pro+, "unlimited" on Advanced on the pricing page and 200 in the knowledge base |
| Analysis without an account | Yes: GEO score of any URL, online editor, llms.txt generator and public ranking, no sign-up | None surveyed: AI visibility reports on any domain (300 per day) require an account, free or paid |
| Page score | GEO score from 0 to 100 with the detail of each criterion and the fixes to apply | No page citability score; a brand AI Visibility Score, computed from how often the brand is mentioned in AI answers compared with the median of its competitors |
| Fix editor | Yes, the score updates while the text is edited | Not included in the AI Visibility Toolkit; the AI Search Site Audit flags technical blockers for AI crawlers on up to 100 pages |
| Content generation | 1 credit per article, 0.5 to 2 credits per rewrite (50 credits on Starter, 200 on Pro) | Not included in the AI Visibility Toolkit; brand positioning recommendations generated in the Brand Performance report |
| Integrations | WordPress publishing, free public MCP server, ChatGPT Ads and Google Ads Editor exports; no documented public API besides MCP | Google Analytics and Search Console in the Base Report add-on ($10 per month), more than 20 external integrations in the Pro Report add-on ($20 per month); API and custom integrations reserved to the Enterprise plan |
| White label | No | Yes, in the Pro Report add-on at $20 per month ("branding and white-labeling") |
| Users and domains | 1 site on Starter, 5 on Pro; additional seats: not stated on the pricing page | 1 domain for Brand Performance; additional domain $99 per month; additional user from $45 per month on the pricing page, $99 per license for the Toolkit in the knowledge base |
| Geographic coverage | Prompts written by you in the language of your choice; no breakdown by country | Overview, competitors and prompt research across about 44 countries including France; Brand Performance across more than 68,000 locations; prompt tracking across more than 220 countries and territories |
| Headquarters and team | TW3 Partners SAS, Paris; hosted by Scaleway in Paris | Semrush Holdings (copyright notice); headquarters, headcount and data hosting location not stated in our sources; an Adobe logo appears in the footer of semrush.com on 17 October 2026 |
The facts about Semrush come from its public pages, surveyed on 17 October 2026; prices are those displayed on that date. Report a discrepancy to support@citead.com.
What Semrush does that Citead does not
- Daily prompt tracking, against weekly checks at Citead, and up to 100 prompts on Pro+ where Citead tracks 25 per week.
- Share of voice, sentiment and brand narratives (Brand Performance report), broken down by country and by city, which Citead does not compute.
- Prompt research with volume, difficulty and intent, and AI visibility reports on any domain (300 per day).
- A technical audit of AI crawler blockers on 100 pages (AI Search Site Audit) and Google AI Mode tracking.
- Google Analytics and Search Console integrations, more than 20 external connectors and white label through the report add-ons; the classic SEO suite in the Semrush One plans.
What Citead does that Semrush does not
- Entry price of €29 per month against $99 per domain and per month billed annually for the standalone Toolkit, or $199 per month for Semrush One Starter.
- 14-day trial without a credit card; Semrush's knowledge base writes that the Toolkit has no free trial.
- Free analysis of a page without creating an account, which Semrush does not offer.
- Page GEO score from 0 to 100 with a published method (arXiv:2609.07559), fix editor and article generation included; Semrush neither scores a page nor edits it in this Toolkit.
- Perplexity and Google AI Overviews included in every plan, WordPress publishing and an MCP server; website in French and English, support in French, data hosted in France.
Where Citead falls short
- Citead checks citations every week, Semrush every day.
- Citead computes neither share of voice, nor sentiment, nor a breakdown by country or city.
- Citead does not track Google AI Mode and offers no prompt research with volumes.
- Citead offers neither white label, nor Google Analytics or Search Console integration in its citation tracking, nor a documented public API besides its MCP server.
Which one to choose
- Choose Semrush
- Choose Semrush if you already use its SEO suite, if you need daily tracking of your prompts, share of voice and brand sentiment by country, or a technical audit of AI crawlers on your site.
- Choose Citead
- Choose Citead if you manage one to five sites, want a page score and a fix editor on top of citation tracking, and prefer a tool from €29 per month with data hosted in France.
To get an idea without an account, the free analysis of a page gives the score and the fixes in under a minute; the 14-day trial asks for no card.
Frequently asked questions
- How much do Citead and Semrush's AI Visibility Toolkit cost in the first month?
- Citead Starter costs €29 per month (50 credits, 1 site) and Pro €79 per month (200 credits, 5 sites), or €25 and €59 per month billed annually. Semrush's AI Visibility Toolkit is shown at $99 per domain and per month billed annually; its month-to-month price is not stated. Semrush One Starter costs $199 per month, or $165.17 per month billed annually. Prices surveyed on 17 October 2026.
- Can both tools be tried without a credit card?
- Citead offers a 14-day trial without a credit card, and its page analysis is available without an account. At Semrush, the pricing page announces a 7-day trial and the knowledge base writes that the AI Visibility Toolkit has no free trial; a free plan at $0 exists with AI visibility features that are not detailed. Whether a credit card is requested is not stated.
- Which AI engines does each tool track?
- Every week, Citead queries ChatGPT, Gemini, Perplexity and Google AI Overviews. Semrush shows ChatGPT, Google AI, Gemini and Perplexity on its pricing page, and describes in its knowledge base daily prompt tracking on Google AI Mode and ChatGPT, as of 17 October 2026.
- Does Semrush score my pages like Citead?
- No. Semrush's AI Visibility Score measures how often your brand is mentioned in AI answers compared with the median of your competitors; it does not grade a page and offers no fixes. Citead gives each page a GEO score from 0 to 100 with the detail of the criteria, an editor that recomputes the score while you fix the text, and a free analysis without an account.